The Progressive Black & White


Creating a Timeless Black & White is Like Assembling a Puzzle

Black and white photography - if done right - conveys a sense of timelessness. Poorly done black and white images will fade into time and are easily forgotten. There are three main steps in creating an heirloom black & white image...

Don't allow your images to fade into the mists of time. Learn the steps to create a timeless heirloom...


The Progressive Black & White Course

After spending many months studying the techniques of black & white masters, such as Ansel Adams, I have brought their time tested techniques to the digital age as the Progressive Black & White technique. This technique focuses on creating an heirloom black & white image.

In this self guided, instant access course you'll learn:

  • how to create a fine art black and white image that commands a higher investment from clients
  • how to apply the "push/pull" processing used by Ansel Adams to the digital age
  • how to "dodge" and "burn" in a non destructive manner to achieve the ideal tonal range and depth
    • we will NOT be using the dodge or burn tools for the majority of this work!
  • understanding the zone system
    • a foolproof method to get zone 0 and zone 10 in every image, every time!
  • how to adjust values based on color simply and efficiently
  • how to add a "film grain" look to your images using only the tools within Photoshop
    • I'm including an action just to speed your workflow!
  • How to get the wildly popular "milky look" without using a plugin
    • I'm including an action for this as well because time = money!

Bonus Lesson:

In this bonus lesson, I'll teach you how I create a super quick black & white conversion for client images that isn't quite at the "fine art" level, but still exceptional.   I want my two minute, quick conversions to look amazing - not muddy and weak like the average black & white conversion!




Bonus Mini-Course:

Instant access to my mini-course, "Four Keys to Black & White Success!

In this bonus mini-course, I will share with you my favorite tips for pre-visualizing and capturing black and white images. These are the first two pieces of the heirloom black & white puzzle.  

In this self guided, instant access course you'll learn:

  • how to pre-visualize the values
  • why multiple bright colors don't always result in a beautiful black and white image
  • why allowing some values to "melt together" can, at times, be more impactful
  • why composition is one of the most important elements of a black & white image 
    • what to look for when composing your image
  • technical considerations
  • why intentional retouching choices can make or break a black & white image

While this course isn't a fully comprehensive guide to creating an heirloom black & white image, it is a good base for creating images with more impact!




I'll also include discount codes for some of my favorite vendors including Topaz, Heather the Painter, and Alien Skin!


What you'll need...

  • A computer with at least 2 GBs of RAM, a minimum of 2 Ghz processor, and ample hard drive space 
    • Ideally, you need a scratch drive for Photoshop (not required but it will make your Photoshop use a much more pleasurable experience!)
  • Adobe Photoshop (sorry - Elements just won't do!)
  • A basic understanding of the tools in Photoshop
  • A basic understanding of using layers in Photoshop


This is a self guided, instant access course (meaning you get access today!) You'll also get lifetime access to this course so you can review the materials any time you'd like!


Get the full Progressive Black & White
course for just $149!

On Sale for just $99!